Amazon Reviews = Copy Gold
If you’re ever experiencing a case of ‘copy block’ for your product, just head over to your Amazon reviews (or even a competitor’s Amazon reviews). Look for the one-star and five-star reviews.
- The five-star reviews will have language that you can include in your ad copy.
- The one-star reviews will have objections – stuff people hate – that you can overcome with your ad copy.
Here are a couple of other ideas the Pilothouse team had for how you can use Amazon reviews to fuel your creative:
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