Amazon Reviews = Copy Gold


Amazon Reviews = Copy Gold

If you’re ever experiencing a case of ‘copy block’ for your product, just head over to your Amazon reviews (or even a competitor’s Amazon reviews). Look for the one-star and five-star reviews.

  • The five-star reviews will have language that you can include in your ad copy. 
  • The one-star reviews will have objections – stuff people hate – that you can overcome with your ad copy.

Here are a couple of other ideas the Pilothouse team had for how you can use Amazon reviews to fuel your creative:

Looking to enhance your brand’s Amazon expertise? 

The Amazon team at Pilothouse has seen growth as high as 5.71x in Amazon sales and 4.86 growth in Ad Spend all while hitting a 3.60 ROAS. 

Get a peek behind the curtain and join DTC+ for a three-day FREE workshop covering the art (creative) and the science (ad buying) of profitably scaling brands on Amazon. 🔥

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