Amazon

Amazon Reviews = Copy Gold

April 7, 2021

Amazon

Amazon Reviews = Copy Gold


If you’re ever experiencing a case of ‘copy block’ for your product, just head over to your Amazon reviews (or even a competitor’s Amazon reviews). Look for the one-star and five-star reviews.

  • The five-star reviews will have language that you can include in your ad copy. 
  • The one-star reviews will have objections – stuff people hate – that you can overcome with your ad copy.


Here are a couple of other ideas the Pilothouse team had for how you can use Amazon reviews to fuel your creative:




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The Amazon team at Pilothouse has seen growth as high as 5.71x in Amazon sales and 4.86 growth in Ad Spend all while hitting a 3.60 ROAS. 




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