Amazon MCF and You

Let our nearest and dearest Amazon geniuses get you up to speed on all things Amazon. 🤝

Have you heard of the wonderful world of Amazon Multi-Channel Fulfillment (MCF)?

Amazon MCF is an Amazon program that lets you utilize Amazon to fulfill your eCommerce sales (Shopify, WooCommerce, BigCommerce, etc.). 👀

If you’re a DTC brand selling on Amazon or thinking about selling on Amazon and don’t have in-house fulfillment, this one’s for you!

Amazon MCF is a fantastic opportunity for your brand to centralize your inventory management and leverage the behemoth that is the Amazon Fulfillment Network.

Using MCF allows you to fulfill both DTC and AMZ orders from the same inventory. Okay, big deal, so what… right?

Centralizing your fulfillment makes it easier for your brand to:

  • Predicate sell through rates
  • Order future inventory
  • Keep products in stock

Here’s some things to keep in mind if you’re considering implementing MCF into your brand's strategy:

  1. Using Amazon MCF doesn’t come without risks. You’ll still need to be conscious of your Amazon inventory performance score, as your total inventory will now be taken into account.
  2. Jumping into the MCF program opens up the risk of being subjected to the dreaded Amazon Inventory Limits. If you’ve encountered these in the past few years, you know you want to keep clear.

That said, Amazon MCF if a great fit for brands looking to centralize their fulfillment, and is especially ideal for brands selling in Canada. Anyone who has sold in Canada knows shipping is a killer (they don’t call us the Great North for nothing).

Utilizing Amazon’s MCF opens up the opportunity for affordable shipping rates and quick delivery times – a buyer and seller's dream. 🙌

Hot tip: you don’t need to be already selling on Amazon to use MCF. However, we’re strong believers that if you’re not selling on Amazon, you’re leaving money on the table.

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