A New Captain ⛴

You have a business and it’s growing. This is your machine built with countless invested hours, and you’re ready to take it to the next level. The next step? Hire a CEO.

Andrew Wilkinson, cofounder of Tiny, published a Twitter thread that details his experiences in handing over a business to the care of a CEO and how this can 10x your growth.

The key takeaway here is to hire one to hire 1000. A CEO needs to:

  • Refine and craft the machine you’ve built to accept talented people and create new opportunities
  • Foster incentives and pull your team together to accomplish business goals.

There are infinitely different ways to lead a company, and choosing the right type of leadership to lead your growth is essential. 👇

🛠 The right tool for the right job

There are four types of CEOs Andrew lists, and of these, you’ll want to hire scalers or optimizers. These are the people who focus on growth using their tools. You can’t provide a CEO who uses hammers with a screwdriver. They will only look for nails anyways.

Your list of candidates should possess all of these traits:

1️⃣ Expertise in your industry

2️⃣ Operated a similar business

3️⃣ Involved with a business that is double the size of yours

4️⃣ A positive reputation

Most importantly, you need to reflect on the personality of your candidates. Does something not add up after speaking with them? Would you entrust the care of your loved ones to them? These are difficult questions to ask, but ensuring that these expectations are met is key to continued operation and growth.

🗺🧭 The new direction is their direction

Do you find yourself nodding along to everything they say? If so, you’re on the right track! This person will be the captain of your ship. They will steer it in the direction they want, care for your crew, and ultimately dock the ship where they feel it should be.

Your job is to sit back, as hard as it may be, and watch what happens next. Choosing the right candidate can be one of the best business decisions you’ll make.

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