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Meta's Ad Restrictions for 2024 U.S. Election: No New Political Ads from October 29 to November 5

Meta will enforce an ad restriction period from October 29 to November 5 for the 2024 U.S. election, blocking new ads about social issues, elections, or politics.

Mastering Product Drops: How Montana Knife Co. Built a Cult Following and Planned Two Years of Launches

Brandon Horoho from Montana Knife Co. shares how a scarcity model and strategic planning turned the brand into a favorite among outdoor enthusiasts, with over 120 successful product drops.

Yapping for Engagement: Why Talking to the Camera Boosts TikTok Authenticity

Talking directly to the camera without a script is trending on TikTok, as users appreciate authentic interactions from brand owners over polished sales pitches.

Effortlessly Manage 100 Influencers: SARAL Simplifies Finding, Tracking, and Growing Relationships

SARAL helps DTC brands find niche influencers, manage relationships with a built-in CRM, and automate post tracking and impact measurement across YouTube, TikTok, and Instagram.

Amazon Rolls Out 5 New Visual Search Features to Boost Q4 Shopping Experience

Amazon introduces new visual search features for Q4, making product discovery easier with visual suggestions, videos in search, and tools like “More Like This” and Circle to Search.

Stay Ahead of 2024: Inside Strategies from Top Brands at the CMO Virtual Event

The CMO Virtual Event on October 30th reveals strategies from top brands on data, personalization, and adapting to major marketing shifts like AI and the end of third-party cookies.

The World’s Best Email & Retention Podcast Is Here: Hosted by Pilothouse’s Jordan Gordon

Pilothouse’s Jordan Gordon launches a new podcast to help email marketers optimize their ecommerce email strategies, with the first episode focusing on key email metrics.

Avoid Apple's 30% Ad Fees: Simple Workarounds for Boosting Meta Ads

Apple's 30% fee for boosting Facebook and Instagram ads on iOS apps is expanding globally, but advertisers can avoid the charge by using desktop or Meta's Ad Manager.

Creating Content That Sticks: C-Suite Insights on Persona-Driven Social Media

Avery from Pilothouse shares strategies from the C-Suite Mastermind on using persona-driven content to create impactful social media ads that resonate with audiences.

Turning Leftovers into Gold: How Brands Are Making Deadstock a Sustainable Win

Brands like Baggu and Reformation are using deadstock materials to create limited-edition products, appealing to eco-conscious consumers and reducing waste.

Make Your Brand a Streaming Star with Roku Ads Manager

Roku Ads Manager lets brands easily advertise on America’s #1 TV streaming platform with self-service tools, real-time optimization, and shoppable ads for Shopify merchants.

Meta Can't Hold Your Data Forever: E.U. Cracks Down on Ad Targeting Practices

The E.U.'s top court ruled that Meta and other social networks must limit how long they keep user data for ad targeting or face penalties.

TikTok Trend Alert: Brands Go Viral with Gen Z Scripted Videos Featuring Deadpan Delivery

A TikTok trend featuring founders reading Gen Z-written scripts with deadpan delivery is going viral, offering brands a fun way to boost engagement and watch time.

Protect Your Meta Ad Account from Rising Hacking Threats with 2FA

Meta ad accounts are being targeted by hackers who divert ad funds, making 2-factor authentication crucial for protecting your account, especially during Q4.

How LEGO Colombia Achieved 37% Open Rates with a Bold Email Marketing Shift

LEGO Colombia boosted their email marketing with a switch to Omnisend, achieving 37% open rates and 10% click-through rates across automations.