Prepare to have your perspective shifted.

Why Discounts Won't Harm Your Premium Brand This BFCM

Offering promotions, even for premium brands, can boost sales during BFCM without harming brand image.

Boost Your B2B Biz by Reaching 150,000+ Ecommerce Leaders

The DTC Newsletter reaches 150,000+ ecommerce professionals, offering B2B businesses the perfect audience to showcase tools and resources for brand growth.

Meta Rolls Out Game-Changing AI Tools for Stunning Holiday Ads

Meta introduces new AI tools for creating immersive video and dynamic image ads, boosting conversions and streamlining brand-aligned creative for advertisers.

Build a Winning Team for Q4 Success with Pilothouse's Expertise

Pilothouse is looking for three brands to partner with this Q4, offering ROI-focused solutions to help drive growth and maximize returns.

Google Unveils Spooky Site to Track Halloween Trends

Google launches Frightgeist, a site that tracks real-time Halloween trends based on search activity.

Set Boundaries, Celebrate Random Holidays, and Don’t Miss Our New Podcast Episode!

A reminder to set boundaries, a list of quirky holidays to celebrate, and a link to the latest episode of the email and retention podcast.

C-Suite Exclusive: Sarah Carusona on Building Growth Models That Actually Work

Sarah Carusona shares strategies for building growth plans, covering last-touch attribution, new vs. repeat orders, retention channels, and practical forecasting tools.

How Starbucks Is Weatherproofing Its Supply Chain Against Climate Shocks

Starbucks is tackling climate challenges by investing in innovative farms, developing resilient coffee varieties, and locking in prices to stabilize costs amid volatile weather conditions.

$65K in Free Expert Consultation Up for Grabs from Pilothouse

Pilothouse is offering $65,000 in free consultations to five brands, with expert advice on improving conversion, lowering traffic costs, and optimizing strategies for 2024 and beyond.

Win the Inbox War and Brew Success with Starbucks and C-Suite Wisdom

A preview of this week’s email podcast, featuring BFCM strategies, Starbucks’ climate resilience, growth planning insights, and the importance of setting boundaries.

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Ad Creative Formats to Test for Q4: Get Ready to Drive Engagement and Conversions

Explore effective ad creative formats to test for Q4 and boost your campaign performance during the holiday season.

Mastering CRO in 2025: Brett Turner on Boosting Conversions and Avoiding Revenue Losses

Brett Turner from Warpdrive discusses CRO strategies for 2025, emphasizing continuous testing, the impact of page speed on conversions, and using tools to uncover hidden site issues.

Boost Customer Confidence with AI: Key Insights from iAdvize's Consumer Study

iAdvize's consumer study reveals that 74% of shoppers want generative AI for detailed product information, and 91% of 18-34 year olds recognize the benefits of chatbots in their shopping journey.

Design Emails That Convert: 7 Tips to Boost Your BFCM Campaigns

Improve your BFCM email campaigns with tips from a recent Klaviyo webinar, including placing key info above the fold, using strong CTAs, A/B testing, and personalizing messages for higher conversions.

Meta Launches New Brand Safety Tool to Mute Comments on Ads

Meta introduces a new brand safety tool that allows advertisers to mute comments on ads, helping to prevent inappropriate comments during election season.