Prepare to have your perspective shifted.

Last-Minute Tactics to Capture Holiday Shoppers

Boost holiday conversions with urgent messaging, express shipping, and digital gift card promotions while reflecting on 2024’s biggest ecommerce stories.

Google’s Trending Labels and Upcoming Industry Events

Google tests a trending labels feature to boost click-through rates, while Digiday’s upcoming summits in Nashville and Vail offer insights on media buying and publishing strategies.

Email and SMS Marketing Trends for 2025

Yotpo’s new ebook reveals insights from 14 top marketers on AI personalization, smarter segmentation, and campaign strategies to keep your audience engaged next year.

Brands Nail Year-End Engagement with Creative 'Wrapped' Campaigns

From Duolingo's witty TikToks to Sephora's playful product highlights, brands leveraged the Spotify Wrapped trend to deliver data-driven, humorous content that boosted social engagement.

TikTok Seeks Supreme Court Intervention to Delay U.S. Ban

TikTok files for an injunction to delay its January ban, citing major SMB and creator revenue losses.

Heartwarming Holiday Ads That Resonate

Make your holiday ads unforgettable by highlighting moments of connection and gift-giving. Plus, explore tools for crafting impactful OOH campaigns and details on upcoming Digiday events for marketers and publishers.

Heartwarming Holiday Ads That Resonate

Make your holiday ads unforgettable by highlighting moments of connection and gift-giving. Plus, explore tools for crafting impactful OOH campaigns and details on upcoming Digiday events for marketers and publishers.

Plan Holiday Offers with the Wayback Machine

Use the Wayback Machine to revisit past holiday offers, study competitor strategies, and gather design inspiration. This tool helps you refine Q4 promotions and predict sales trends for a competitive edge.

The Financial Power of Email Marketing

Jordan Gordon of Pilothouse shares why email is a financial cornerstone for DTC brands, offering higher ROI and resilience during economic shifts. Learn strategies to blend email with ads for scalable growth in this TWBERP Podcast episode.

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Puresport’s Viral Empty Box Campaign

Puresport’s Black Friday campaign sent 500 empty boxes to influencers, inspiring them to gift unused items to charity. The thoughtful approach went viral on TikTok, showcasing how meaningful narratives can drive engagement and impact.

Dr. Squatch’s Walmart Launch: Insights from Martin Forde

Learn how Dr. Squatch scaled from DTC to retail success with bold strategies, data-driven insights, and omni-channel synergy. Martin Forde shares key lessons on leveraging retail for growth and navigating partnerships with major retailers like Walmart.

Last Call: Save Big on UGC and Social Growth for 2025

minisocial is offering legacy pricing plus 15% off this December to boost your social engagement and content strategy. Act now to save $800 on their base package before prices rise in January!

Master the Art of AI Prompting

Struggling to get the right answers from ChatGPT? Learn beginner-friendly tips to improve your prompts, provide context, set clear guidelines, and unlock better results.

Pantone’s First Brown Color of the Year: Mocha Mousse

Pantone announces Mocha Mousse, a light earthy brown, as its 2024 Color of the Year, highlighting comfort and a connection to nature. Plus, tips for better AI prompting, scaling ecommerce, and a key Google Analytics update.

Guava’s Holiday Amazon Store: A Case Study in Seasonal Optimization

Pilothouse optimized Guava’s Amazon store with festive branding, targeted messaging, and strategic upsells, driving holiday sales for both gifting and self-purchase shoppers.