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TikTok's Supreme Court Appeal and Holiday Marketing Insights

TikTok's fight against its January 2025 ban heads to the Supreme Court, plus viral ad campaigns, holiday sales strategies, and productivity tips for 2025 in today’s DTC.

Search Surge: Why 'Overstimulated' Is Trending

Rising searches for 'overstimulated' and noise-canceling products highlight opportunities for brands to market stress-relief and self-care solutions during the holidays.

Roku Ads Manager: Unlock CTV Advertising for Your Brand

Roku’s self-serve Ads Manager brings advanced targeting, real-time optimization, and seamless Shopify integration to make CTV campaigns accessible and effective for all businesses.

Google Merchant Center’s New Feature Boosts Customer Acquisition

Highlight first-time discounts in Shopping Ads with Google Merchant Center's latest update, plus discover top brand partnerships and Instagram's new Reel testing feature.

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Social Wisdom, Segmentation Tips, and Major M&A Moves

Discover the power of saying no, avoid common email segmentation mistakes, and explore the latest billion-dollar funding and acquisitions shaping the tech world.

The Science of Meta Ads Success: A Seven-Step Formula

Discover how Pilothouse’s seven-step creative testing process helped GrowOya maximize reach and scale Meta ads with data-driven strategies and smart experimentation.

The Year’s Top Viral and Creative Ad Campaigns (Part 1)

From Sweetheart Candies' 'Situationships' to Glossier's bold embrace of online hate, explore how brands captivated audiences with humor, creativity, and cultural relevance in 2024.

Boost Your Instagram Reel Strategy With Trial Reels

Instagram's new Trial Reels feature lets brands test creative ideas with non-followers, offering engagement insights and risk-free experimentation to enhance social media strategy.

Unhinged Brand Partnerships and TikTok Collabs That Ruled 2024

From Barbie’s viral pink collabs to Erewhon’s wellness smoothies, discover the boldest brand partnerships and TikTok influencer campaigns that made waves this year.

Simplify Meeting Notes and Stay Ahead in Email Segmentation

Granola helps streamline meeting notes, while this week’s TWBERP episode uncovers top email segmentation mistakes to boost your retention strategy.

Top Six Email Segmentation Mistakes to Avoid

The TWBERP Podcast reveals common segmentation pitfalls, including Gmail spam traps and Apple Privacy misconceptions, and how to improve deliverability and engagement.

DTC Brand Spotlight: Natemia and Holiday Marketing Tips

Celebrate DTC community brands like Natemia with exclusive discounts, plus last-minute tips to boost holiday sales and key events to mark on your calendar.

Inside Terviva’s Regenerative Approach to Sustainable Food Ingredients

The DTC Podcast explores how Terviva’s Pongamia oil offers healthier, eco-friendly alternatives to seed oils, tackling industry challenges and supporting sustainable agriculture.

Super 5: The Holiday Shopping Surge You Can’t Ignore

The five days before Christmas, known as Super 5, are set to outpace Cyber Week in sales, offering brands a prime opportunity to capture last-minute shoppers with BOPIS and omnichannel strategies.

20,000 New Marketers to Join CTV Advertising in 2025

With Roku Ads Manager, small to mid-size businesses can easily enter the streaming TV ad space and leverage CTV’s growing potential for their 2025 strategies.