Prepare to have your perspective shifted.

Don’t Lose Post-BFCM Momentum: Your Ultimate Strategy Guide

Keep the momentum going after BFCM with Omnisend’s cheat sheet, featuring retargeting tips, fresh New Year’s promos, effective list segmentation, and strategies for driving reviews and referrals.

Fix Google Shopping Product Disapprovals with GA’s New Update

Google Analytics now integrates with Merchant Center to flag product disapprovals and configuration issues, helping you boost visibility and sales by resolving problems quickly.

Last Call to Save Big on Minisocial’s UGC and Social Engagement Solutions

Boost social engagement, cut costs, and go viral with Minisocial’s December promo: legacy pricing plus 15% off before January. Save $800 on their base package and start 2025 strong!

Black Friday Hits $74.4 Billion with Mobile and AI Leading the Charge

Global Black Friday sales reached $74.4 billion, with 55% of transactions on mobile and 20% of customers using AI chatbots for deals and recommendations. Discover more insights and strategies in today’s DTC.

Find Demand-Gen Success in DTC’s B2B Community

Join a niche network of 160k brand leaders and founders driving demand-gen success, and explore the latest DTC podcasts for expert insights on TikTok Shops, email flows, and BFCM strategies.

Cocokind's Engagement Boost with Surprise Refunds

Skincare brand Cocokind drives engagement by refunding five orders for customers who comment their purchases, increasing reach and inspiring others with real customer product recommendations.

Speedy Ad and Landing Page Iterations for Q4 Success

Boost conversions with Pilothouse's quick split-testing ideas, from headline tweaks to hero image changes and CRO improvements like countdown timers and sticky headers.

How to Livestream Like a Pro and Drive TikTok Shop Sales

Discover how brands like Canvas Beauty use TikTok Shop live streams to drive engagement, inspire impulse buys, and achieve record-breaking sales with authenticity and strategic promotion.

Transparency Wins: How Blume and Gymshark Nail BFCM

Blume and Gymshark embrace transparency by setting clear BFCM expectations, reducing stress, inspiring urgency, and building trust to drive customer loyalty and quick conversions.

Pilothouse Delivers Results Without Excuses

Pilothouse outperformed rising costs in October, achieving higher ROAS, improved conversions, and triple-digit YoY growth for clients, showcasing their no-excuses approach to driving success.

Cyber Monday: The Top Online Sales Day of the Year

Cyber Monday surpasses Black Friday in online sales, driven by exclusive online deals and BNPL services. Use this opportunity to excite customers and maximize sales with strategic promotions.

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Use TikTok’s Trending Sound to Drive BFCM Urgency

Leverage Tiffany Pollard’s trending TikTok sound to create urgency in your Black Friday campaigns by highlighting time-sensitive deals in short-form videos.

Boost Your Black Friday Meta Ad Performance

Troubleshoot slow Black Friday Meta campaigns with Pilothouse's tips, from testing urgency-driven creative to optimizing landing pages and fine-tuning ad account structures.

Le Creuset’s BFCM Strategy Keeps Shoppers Coming Back

Le Creuset boosts conversions with tactics like Colorful Friday branding, Q4-specific newsletter sign-ups, and enticing weekly deals, driving traffic and building retargetable audiences for the holiday season.

Black Friday Wins Start Early with Pilothouse

Pilothouse is delivering record-breaking results for clients ahead of Black Friday, including 94% YoY growth, 73% higher revenue, and a 9.2X increase in conversion rates.