Prepare to have your perspective shifted.

The Gronk and Guac Playbook: AI, Campaign Tips, and Social Math

Discover how Avocados from Mexico uses AI in its Gronk-led Guacline campaign, tips for Big Game advertising without breaking the bank, and a simple social post format to boost engagement.

Swoonworthy Valentine’s Day Ad Strategies to Boost Conversions

Learn how to capitalize on Valentine’s Day with simple messaging, themed visuals, urgency tactics, playful angles, and split testing for valuable data insights.

3 Essential Answer Engine Optimization Tips for 2025

Learn how to optimize your site for AI-generated responses with clear content, credible sources, and structured formatting to boost visibility in AI Overviews.

How Brands and Communities Are Supporting L.A. Wildfire Relief

Brands like Cocokind are stepping up with initiatives like prepaid donation shipping labels, while charities like Baby2Baby and Wildlife Recovery Fund provide essential aid to those affected.

Louis Vuitton x Takashi Murakami: Y2K Nostalgia Reimagined

Louis Vuitton revives its iconic 2003 collaboration with Takashi Murakami, featuring 150 colorful pieces inspired by kawaii culture, starring Zendaya, and tapping into Y2K nostalgia.

UGC Trends 2025: Elevate Your Strategy for the New Era of Influence

Explore how UGC is shaping discovery and purchases in 2025 with insights from experts at Skeepers' webinar on January 23rd. Learn about rising trends like video reviews, social search, and the power of visual proof in reviews.

TikTok Valentine’s Tips, Email Automation, and CES 2025 Gadgets

Insights on TikTok Valentine’s Day campaigns, the benefits of switching to automated email flows, and a spotlight on innovative CES 2025 gadgets, from AI wearables to breathwork devices.

Red Dye 3 Ban Spurs Consumer Searches and Brand Opportunities

The FDA's move to ban Red Dye 3 has sparked curiosity about affected foods, creating a prime moment for health brands to highlight their artificial dye-free products.

OpenAI Secures $500 Billion for Historic AI Infrastructure Project

A joint venture led by OpenAI, Oracle, Softbank, and MGX will invest $500 billion in U.S.-based AI infrastructure, creating jobs and advancing AI development.

How Ayoh! Captures Gen Z and Millennial Foodies With Fun, Flavorful Branding

Ayoh!’s site uses dynamic elements, cheeky copy, and appetizing lifestyle images to create a fun, engaging shopping experience for younger foodies.

Master Influencer Marketing With the Influencer Illuminati Model

Join DTC and SARAL on January 29th for a webinar on building, growing, and scaling influencer strategies using the Influencer Golden Triangle framework. Seats are limited!

Transform Your 2025 Marketing Strategy With Proven Insights

Discover how top brands achieve superior ROI through balanced digital transformation, channel optimization, and actionable mROI insights in Keen's latest guide.

Eye-Catching Valentine’s Ads, Ayoh! Mayo, and Ingredient Concerns Trending

Today's DTC covers standout Valentine’s Day ad creatives, Molly Baz's new mayo brand Ayoh! and its Gen Z-focused design, plus a trending ingredient sparking concern and search spikes.

Boost Conversions With Action Words in Your CTAs

Persuasive action words like "Capture" and "Slay" can make your call-to-action buttons more compelling—try A/B testing them for higher conversions.

Integrating Social Commerce With Email Retention Strategies

Learn how social commerce drives 20% of ecommerce sales and how seamless email integrations can boost retention and ROI with expert tips from Jocelyn Kell.

The Must-Read 2025 Ad Creative Report

Discover the 7 key ad creative trends shaping 2025, insights on AI-powered ads, and scalable formats to stay ahead in the competitive DTC landscape.