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Trump Closes âDe Minimisâ Loophole: Impact on SMBs and Retailers
The end of the de minimis exemption will hit Chinese retailers like Shein and Temu, as well as over 25% of Shopify Plus stores, creating cash flow challenges for SMBs.
February 11, 2025
How Chubbies Built a Brand Beyond Performance Marketing
Preston Rutherford shares how Chubbies overcame the pitfalls of Meta ads, invested in brand-building, and measured success beyond ROAS in this must-listen podcast.
DTC Podcast
Meta Ads
February 11, 2025
NRF Predicts Record Valentineâs Day Spending in 2025
Consumers are expected to spend a record $27.5 billion on Valentineâs Day, with online shopping remaining the top choice, according to the National Retail Federation.
Marketing Stats
Valentine's Day
February 11, 2025
Hey Harper vs. Kendra Scott: A Breakdown of Amazon Listing Images
We analyze how these two jewelry brands showcase their products on Amazon, what they do well, and expert tips to optimize their listings for better conversions.
Amazon Ads
Pilothouse Tips & Tricks
February 11, 2025
Hey Harper vs. Kendra Scott: A Breakdown of Amazon Listing Images
We analyze how these two jewelry brands showcase their products on Amazon, what they do well, and expert tips to optimize their listings for better conversions.
February 11, 2025
Key Amazon Listing Tips, Chubbies' Branding Success, and De Minimis Changes
Discover how top jewelry brands optimize their Amazon listings, how Chubbies built a lasting brand beyond performance marketing, and what Trumpâs de minimis exemption removal means for SMBs.
February 11, 2025
The Rise of Super Apps: Why Searches Are Surging
Interest in super apps is skyrocketing as platforms like WeChat redefine digital convenience, and X moves toward becoming an âeverything appâ with new Visa-powered payment features.
Search Surge
Google Trends
February 6, 2025
How Pilothouse Leverages AI for CRO, Ads, and Brand Storytelling
Discover how Pilothouse uses AI-driven CRO, automated ad mashups, and voice AI to optimize landing pages, boost subscription growth, and enhance brand storytelling in this insightful podcast episode.
AKNF Podcast
Pilothouse Tips & Tricks
AI Tips
CRO
February 6, 2025
Metaâs $65 Billion AI Bet for 2025
As Meta turns 21, the tech giant plans to invest $65 billion in AI, expanding Meta AI, building a massive data center, and scaling its computing power to unprecedented levels.
Meta
AI News
February 6, 2025
Build a 24/7 Brand Advocacy Machine with Influencer Communities
Top DTC brands like Obvi and HexClad are leveraging âowned influencer communitiesâ to drive sales organically. Learn how SARAL simplifies influencer marketing to fuel unstoppable growth.
February 6, 2025
Navigating the Impact of New Tariffs on DTC Brands
President Trump's recent tariffs on Canada, Mexico, and China pose challenges for DTC brands, potentially increasing costs and supply chain complexities.
Breaking News
Trump's Tariffs
February 6, 2025
How Coors Lightâs Typo Turned Into a Viral Marketing Win
Discover how Coors Lightâs intentional typo sparked engagement, led to a successful âMondays Lightâ campaign, and connected with female consumers through a sold-out beauty product.
Ad Campaign Breakdown
Super Bowl
February 6, 2025
The 2025 Ad Creative Cheat Sheet: What Really Works
Motion analyzed $100M in ad spend, surveyed 500+ advertisers, and interviewed industry leaders to reveal the top 7 creative trends shaping Meta ads in 2025. Get the insights top brands are using to win.
February 6, 2025
Coors Lightâs Super Bowl Win, AI for Brand Growth, and the Rise of âSuper Appsâ
Discover how Coors Lightâs viral typo boosted engagement, how AI can optimize your brand strategy, and why interest in âeverything appsâ is skyrocketing.
February 6, 2025
Boost Conversions with Smart Free Shipping Tactics & Industry Updates
Learn how to optimize free shipping messaging at checkout, plus the latest on Clutch Securityâs $20M raise, SoftBankâs potential $25B OpenAI investment, and AI-powered marketing measurement.
Website Optimization
CRO
February 6, 2025