Prepare to have your perspective shifted.

Why WhatsApp Should Be Your Next Marketing Channel

With 2.5 billion users and sky-high engagement rates, WhatsApp is a powerful yet underused tool for boosting conversions.

Four Smart Ways to Use GIFs in Your Email Marketing

GIFs can boost engagement and storytelling—here’s how to use them effectively for showcasing products, steps, and collections.

Postscript Launches Shopper: The Future of 1:1 SMS Marketing

Launching April 16, Shopper is an always-on SMS agent that enables brands to deliver truly personal, revenue-driving customer interactions at scale.

Inside Today’s DTC: Newsletter Boosts, Q2 Prep, and Search Trends

Discover how GIFs enhance emails, key dates for Q2 planning, and a trending search term making a comeback.

Tracking True Profit and Quick Wins in DTC

From calculating profit per visitor to major brand wins, AI events, and the latest collabs—here’s what’s buzzing in the DTC world.

How Dynamic Emails Boost Retention and Revenue in DTC

Jordan Gordon explains how dynamic emails outperform static ones by driving intent, engagement, and long-term customer retention.

Google Still Reigns Supreme in Search Volume

With over 5 trillion annual searches, Google continues to dominate, far outpacing emerging competitors like ChatGPT.

Inside Today’s DTC: Loyalty, Emails, and Profit Metrics

Explore how AG1 locks in loyalty, why dynamic emails matter, and the real metric that drives profitability. 2/2

Make Email Marketing Easy with Yotpo Email

Yotpo Email simplifies setup, boosts revenue, and offers strategic support—all while charging only for what you send.

How AG1 Sweetens Their Subscription Deals to Drive Conversions

AG1 boosts retention and AOV by offering valuable gifts and clear incentives tailored to their audience.

Roku Ads Manager Makes TV Advertising Accessible for DTC Brands

Roku's new Ads Manager empowers performance marketers with goal-based optimization, interactive ads, and seamless Shopify integration.

Quick Hits: Walmart Seller Perks, Dupe Culture Ads, and April’s Fun Holidays

From Walmart’s $75K incentives to AI updates, social ad tips, and quirky upcoming holidays—here’s your roundup of news and trends to watch.

AppLovin’s Rise in Product Discovery Slows Amid Brand Drop-Off

Once a fast-growing ad platform for older audiences, AppLovin’s discovery rate is tapering off as brands rethink ad spend following recent allegations.

How Luxe Du Jour Scaled a Luxury Resale Empire Without Paid Ads

Tammy Phan shares how Luxe Du Jour grew organically, built trust through rigorous authentication, and is shaping the future of luxury resale.

Big Tech to Spend $371B on AI Infrastructure in 2024

Microsoft, Amazon, and Meta are leading a 44% surge in AI investment, with spending on data centers and computing projected to hit $525B by 2032.

Title: Why Your Ads Aren’t Working—And How Micro-Influencers Can Fix It

SARAL helps DTC brands combat rising CAC and ad fatigue by simplifying influencer marketing and turning authentic recommendations into real sales.