Many buyers already use their own naming conventions.
But, Facebook has been slowly rolling out dynamic naming template changes to Ads Manager; now once you’ve saved a name template, you can apply it when you create a new campaign, ad set, or ad.
These naming conventions can be applied automatically if you choose.
For example, your campaign objective can be dynamically filled in and updated.
Ensure the changes you make to campaigns, ad sets, or ads are reflected in their names without manually updating them.
Using a standardized naming convention makes setting up rules easier.
For example, if you name a campaign as "TOF," you can set up an optimization rule for campaigns with the name "TOF" so that rule will only apply to that naming convention element.
Create an abbreviated summary of your campaign, ad set, or ad settings, which is easy to see from the reporting table.
Build custom fields to include a list of options.
Example: ad format - [PIC], [VID], [CAROUSEL]
Example: audience targeting - [OPEN], [TIER1], [NA]