On this episode of DTC Podcast we check in with Eric Girouard, founder of Brunt Workwear, a DTC brand catering to an often-overlooked demographic: tradesmen👷.
Listen to the pod for:
📦 Brunt's origin story and product development journey
📦 A pre-launch roadmap that you can steal
📦 Why micro-influencers with a niche audience are the way to go
📦 A friendly reminder to always let research and data guide your decision making
Plus we've thrown in Good Will Hunting and Home Improvement references for good measure. Can I get an "Aeeuuhhhhh"!? 🔨 😉
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