Advertising in the post iOS14.5 world is a real adventure.
With event signal loss as high as 40% advertisers everywhere are scrambling to find direction and to build attribution models that allow them to keep scaling smartly.
Pilothouse vets from the exec level, as well as internal team leads from our Facebook Ads and Google Ads team gathered today to discuss the steps we're taking to mitigate the loss in data fidelity across all platforms.
• How to duct tape it together with GA
• What to do when things look hairy
• Why ecosystem/blended CaC is the golden metric
• The move into broad targeting
• Pilothouse's new tool Rubix and how you can test it