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This week the Pilothouse Amazon team gave us the best Prime Day tips to make sure you cash in. 🤑
Prime Day sees 8-10x the usual traffic on Amazon, so you’ll want to make sure your page is in tip-top shape.
The Tips: 👇
📦 Listings – If you’re running a sale, add a listing image that tells shoppers you’re having Prime Day sale. Place it as the second image in the carousel.
📦 External Traffic – Prime Day makes it worth sending external traffic to Amazon directly.
We've found Amazon's attribution tool quite inaccurate and would instead recommend building out a store page specifically as a Prime Day Lander.
You can then generate a UTM to that page via "Insights" on the backend of your Amazon Store.
The metrics it gives are relatively accurate (of course, conversions still don't feed back into FB/Google to help its algorithm optimize).
📦 Inventory – Luckily, over the past month, Amazon has relaxed some of its stringent storage limits. Ensuring any product you plan to discount is fully stocked up before Prime Day is critical.
You don't want to sell through all your inventory on the day and then lose all that traction by stocking out.
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