Hannya Boulos is the Head of Growth at Modern Milkman.
This Manchester-based business delivers convenient groceries from independent and local suppliers directly to customers’ doorsteps in returnable and reusable packaging.
This brand checks all the boxes for us at DTC:
✅ Disrupting a space.
✅ Great brand & product.
✅ Supports local businesses.
✅ Sustainably minded.
Here are some takeaways from our chat with Hannya:
🚪 Why old-school in person sales strategies are working for them
📋 How they’re testing non-digital sales tactics (plus some of their findings).
🍭 Inside baseball on their niche geo targeting Facebook Ads.
🚀 Hannya’s approach to LTV.
🤝 Modern Milkman’s three-prong strategy for warming up new neighborhoods.
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