This week on the pod we have newly minted VP of Marketing for Trifecta Nutrition, Tessa Bicard.
Trifecta is a DTC meal solution for those who want to eat clean. They deliver fresh, fully-prepared healthy meals direct to your door.
Let’s dive in!
🤔 Are you conscious of SEO or do you write for your audience knowing they’ll find you?
Tessa focuses on both.
She believes it’s about finding a balance – taking advantage of what your audience is looking for while positioning yourself as an expert in your field.
“We have someone in our team who QAs everything from a technical SEO perspective.”
Obviously, you want to be writing for humans, not for bots. But there is that component if you want to be recognized by search engines.”
🚦Exploring new marketing channels
Trifecta has an entire research and development team dedicated to exploring new marketing channels
It’s so easy to get locked in with channels that you already understand.
Tessa challenges her team to think outside the box and try new platforms, like: CTV, TikTok, Twitch and traditional marketing tactics (i.e billboards)
“I’m excited about TikTok because we’re going to see some more organic-type posts and some more real-life interactions with products, which I think people can feel a little bit closer to.”
🎮 Twitch & the pro-gamer community
There are a lot of misconceptions about gamers and gaming platforms, but no matter what you’ve heard, e-sports is exploding and has a large community.
Trifecta is actively building relationships with e-sports leagues and teams, and Tessa believes it could be a big opportunity for them.