Our most recent All Killer No Filler podcast featured Pilothouse Copywriter Alora Bossy and Email Campaign Manager Graham Battie.
They broke down how to ace copywriting for email campaigns, and gave a behind the scenes look at a few success campaigns they collaborated on.
Our biggest 🤯 moment?
In 2021 $18 B in sales will be left in abandoned carts.
Email flows are your opportunity to improve your customer service experience and secure those sales.
If you don’t follow through and check in with that customer you're missing out on money.
Our email team delivers intent based messaging based on signals and actions taken by consumers in their customer journey.
Actions like product viewed, site abandoned, cart abandoned, all signify intent and qualify for dynamic messaging.
Speak to your customers based on where they are in their journey with the most relevant language - this will increase your conversions.
The pod includes a detailed breakdown of this strategy, plus more insights on:
🚀Prioritizing content based on actions customers take on your site
💰Why referral programs are the best way to mobilize your most loyal customers
✅ Inside a recent mother’s day email segmentation campaign
📱The future of AI and copywriting