Today we’re talking Q4 Content Planning, BlackFridayCyberMonday + Halloween and Holidays) with Pilothouse’s CRACK creative team including Angela Head UGC, Sam from Production, Evan the Content manager, and Cam our Creative Director:
▪ Why it's smart to figure out your best promos by testing at Halloween.
▪ Why unlocking your brand's gifting persona is key for big sales BFCM 2021
▪ Why "sentimental" is the word for the season
▪ Why BFCM started a month early last year, and when it begins this year.
▪ How to maximize the value of your promotions
▪ Incorporating Scrappy and High End in your diverse creative flow