Hello and welcome to the DTC Podcast.
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Today we’re having part one of an in-depth discussion with Yotpo, the most powerful text marketing platform for ecommerce brands.
The SMS channel is one of the most keenly discussed parts of a modern marketing stack! We’ve brought on SMS veteran, Maggie Dunn, Product Marketing Manager at Yotpo,
Visit Yotpo.com and tell them DTC Sent you!
On Part 1 of the Podcast we covered the signs that brands experience when they know they're ready to start SMS marketing:
Email marketing becoming stagnant
Driving more revenue
Competitors are on SMS (Fomo)
Need a way to recover abandoned carts
Need to focus on retention
Apple’s new privacy - needing new ways to build trust with customers
We also cover Maggie's favorite brands' SMS programs and mistakes she sees brands make when it comes to this powerful channel.
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