In this newsletter, you’ll find:
Let’s dive in: 👇
1. Evergreen Content Might Overrun Sale Creatives (and that’s okay!)
Every brand has its library of evergreen creatives that are sure to be top performers whenever they run in your campaigns, but when it comes to the busy holiday season, how will they hold up?
The Pilothouse Meta team says they’re absolutely integral to your marketing portfolio any time of year – rain, shine, or snow!
Find out why in our write-up here.
2. Creator marketing should be your winning strategy this holiday season. *
Increasing your brand's success should be on every marketer's to-do list this holiday season. Doing so means it's time to find ways to unlock the potential of engaged shoppers, influencers, and even early holiday spenders.
If this sounds like your cup of tea (and it should), then this upcoming webinar on August 16 is one you want to attend, and if you don't have time, you can always sign up for the replay!
Ally Anderson, Director of Strategy and Insights at LTK, is joined by Amber Venz Box, President and Co-Founder of LTK, will provide valuable insights for this upcoming holiday season.
Learn the importance of engagement, influence, early shopping trends, and how we leverage these factors to ensure your brand's success. Join them on August 16 and unlock the potential of engaged shoppers, influencers, and early holiday shoppers.
3. Sell a premium product for a premium price
It can be difficult to sell them a premium product at a premium price point with consumers looking to save money now more than ever. Luckily these tried-and-true creatives can help make the purchase decision a no-brainer for your consumers.
When you can (1)show, (2)compare, (3)support, or (4)stress better than your competition, you make a very compelling argument in favor of laying down the extra cash for your product.
Check out these premium sales tactics here.
4. Finding solutions to your most challenging marketing problems. *
As marketers ourselves, we know how many challenges can come up. So having a library filled with unique solutions to marketing pain points would be awesome.
Thanks to Bloomreach, we have just that. Their Interactive Use Case Library allows you to search by PROBLEMS and receive SOLUTIONS.
But everyone learns differently. That's why, in addition to in-depth text resources, Bloomreach offers videos, letting you experience the solution before applying it to your marketing strategy.
This tool is more than a resource. It's your companion in overcoming marketing obstacles. Start exploring today and elevate your marketing strategy with Bloomreach's Interactive Use Case Library!
🤝 Gain consumer trust with video testimonials! Written reviews were so last year. Get video testimonials created by actual customers. Plus, get two months free with code: DTCNEWS. *
✖️ X lowered requirements to participate in its ad-revenue sharing program. The previous threshold of 15M impressions has been lowered to 5M and eligible creators can withdraw $10 in revenue instead of $50.
🧐 Forbes finds acquiring new customers costs 7x more than retaining existing ones. Crafting your own app with SHOPPY is a great way to keep your fans engaged and purchasing. *
📺 Youtube lets users add more links to their channel profile. Channels can add up to 14 external links with customizable titles.
🤖 Microsoft officially shut down Cortana. Cortana will eventually be deprecated in Teams Mobile while Cortana in Outlook will remain active.
Shout out to the one-person teams who need even more Spidermen! 💪
*Sponsored
Have you heard our latest podcasts?
🏗️ AKNF 329 - Jogo's Retention Bootcamp: The Pristine Data Framework (Part 1 of 3)
🤖 Shauli Mizrahi - REP: Unveiling the Future of E-Commerce with AI-Powered Concierges
😁 Jessica Donati and Rhaelyn Gillespie - Mintier: Disrupting the Oral Health Space
🛍️ AKNF 327 - The Amazon Ads Strategies that Made Prime Day the Biggest EVER
💪 Caroline Levere and Ed Staples - Grapevine.ai and The Farmer's Dog: Conquering Creator Content and Winning While Whitelisting
👟 Drew Arciuolo - VKTRY Gear: Scaling Organic Content to 8 Million Views a Day
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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