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DTC732: Increase Traffic: SEO Eyebrow Technique
We discuss the SEO eyebrow technique, which makes it easier for brands to include keywords on their site without sacrificing their unique brand copy.
LATESTÂ PODCAST
Ep 16: Beyond the Benjamins: Tracking the Lifecycles that Drive Business Success | TWBERP
Content
Issue 717
We discuss Meta’s latest update, which impacts brands deemed to be in sensitive categories, and share how businesses can check if they were impacted.
Why the Louis Vuitton and Murakami collab created so much hype 20 years ago and why their new campaign still resonates with today’s consumers.
TikTok's report shares Valentine’s Day insights, including audiences to target, hashtags to include, and the best time to put your campaign live.
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We look at brands like RXBAR, Dove, and Merit Beauty who are replacing ‘New Year New You’ messaging in favor of more realistic expectations.
We share online holiday sales from Adobe Analytics and reveal the top selling product categories, plus insights on the rise of mobile and AI chatbots.
We dive into how Jono Pandolfi Designs pivoted to DTC after the pandemic and the Shopify apps they use to accelerate sales and reduce returns.
Chipotle partners with fitness app Strava for a City Challenge campaign that encourages users to get active IRL and reward themselves with food.
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