Monday, September 18, 2023
In this newsletter, you’ll find:
Let’s dive in: 👇
The Pilothouse crew is full of seasoned Q4 pros (we can vouch for that!).
What else can we vouch for? These five quick tips you can steal to ensure your brand’s 2023 Q4 is killer. 🛍️
First off: Review your inventory to make sure your stock is up to snuff! You can’t sell and best position products without knowing what you’ve got to offer.
Hungry for success this Q4? Click here for more tips on:
On October 11-12, 2023, DTCx will once again assemble the brightest minds from across the globe to empower eCommerce brands.
Register now and have the opportunity to:
The information shared here will be invaluable. Click here to register and save your spot!
Users engage with your content in all sorts of different ways—thanks to the wide range of platforms and apps that your consumers have at their disposal.
From mobile apps to desktop browsers and platforms like Meta and TikTok, attribution can get a bit messy when factoring in all of the places your consumers can come from. 💆
To avoid a massive attribution headache, try using:
👉 Both click and view-through attribution: Understand the holistic impact of ads on your consumers for faster data analysis, stable cost per acquisition (CPA), and improved campaign scalability.
👉 Longer attribution windows: Achieve a better understanding of ad performance and a more efficient learning phase. Experiment and look for the time frame that works best for your brand to acquire the most impactful data.
👉 Continuous learning and experimentation: Validate your attribution results with consumer feedback or post-purchase surveys.
Numbers like that prove that brands can’t rely solely on the same old attribution methods anymore.
💡 Your attribution needs to evolve with your channels.
Understanding attribution is essential to an effective and contemporary marketing strategy that improves your overall campaign performance.
More than 20% of online purchases will end in a return. And 89% of consumers say a poor return experience will lead them to stop purchasing from a brand.
It's clear that if you want to be a profitable, high-performing brand, you have to get post-purchase right, and the ideal time to invest in your returns process is now.
Whether you're looking to upgrade your returns before peak season, or are eyeing a 2024 revamp, learn how with The Buyer's Guide to Enterprise Returns Management.
In 2022, global influencer marketing spend rose by 21.5% to $29 billion, with projections of reaching $34 billion by 2023. 💰
Most of this growth occurred in the U.S., fueled by investments in micro- and macro-influencers. While global advertising and marketing grew by 10%, influencer marketing saw a sharper rise. Significant growth was also observed in countries like India and Japan.
The rapid growth in influencer marketing signals a shift in marketing budgets, highlighting its role as a key strategy for brands aiming to engage target audiences, enhance their social media reputation, and drive sales.
Want to know what music is trending on the Tok this week? Check out the new top 50 charts!
🚚 Don't wait to get your international shipping in order for the holidays. On Sept 19th, Passport is hosting a live webinar to uncover essential tips for successful international shipping during the holidays. Reserve your spot today!*
✖️ X to offer expanded views within your profile page. This extra space will allow brands to insert more details about their company, upcoming events, timely offers, and possibly job postings.
👊 Crush your influencer marketing goals. Engage with creators interested in your brand with Influencer Marketplace. In honor of this release, LTK is offering an exclusive sale. Don't miss your chance.*
🎵 TikTok fined $379M in the EU for failing to protect young users’ data. TikTok has been found in violation of eight articles in the GDPR.
⚙️ Prepping for BFCM? This stack of AI-powered features gives you the head-start you’re looking for - in 7 days. Black Crow AI unlocks 20%+ more revenue across Meta, email, and SMS. Grab a Free trial!*
One thing at a time people, one thing at a time.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
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Please note that items in this newsletter marked with an * contain sponsored content.