Prepare to have your perspective shifted.

Listen to Our DTC Podcast with Glamnetic's Margaret Fortner: Why They Invested in Podcast Ads and Common A/B Testing Mistakes

Listen to our DTC podcast with Glamnetic's Margaret Fortner as she discusses their investment in podcast ads and common A/B testing mistakes.

How to Succeed in Attribution by Trying Really Hard — Part Three

This section highlights the importance of using multiple attribution tools and metrics, like MER and post-purchase surveys, to guide ad performance and business-level decisions.

How to Succeed in Attribution by Trying Really Hard — Part Two

This section explores how iOS 14 disrupted marketing attribution, the rise of modern MTA platforms like Northbeam and TripleWhale, and how brands are adapting by diversifying their media mix.

How to Succeed in Attribution by Trying Really Hard

This section explores the evolution of marketing attribution, emphasizing the importance of using multiple data sources and tools like UTMs and pixels to make informed decisions post-iOS 14.

Glamnetic's Margaret Fortner Takes Over: Dive into Attribution, Profitability, and Post-iOS 14 Solutions

Glamnetic's VP of Marketing, Margaret Fortner, shares insights on attribution, staying profitable, and navigating post-iOS 14 challenges in this week's DTC Summer Series.

Repurpose Your Content: Creative Ways to Keep Your Social Media Fresh and Consistent

Struggling with fresh ideas? Repurpose your existing content to maintain a consistent presence on social media.

Amazon: The Big, Bad, Bane of SMBs? Maybe Not.

Amazon offers significant logistical advantages for small businesses, including lower shipping costs and faster delivery, making it worth considering as a fulfillment option despite the challenges and fees.

Are Your Texts Driving Customers Away? Yotpo's 2024 SMS Benchmark Report Reveals Best Practices

Yotpo's 2024 SMS Benchmark Report analyzes over 700 stores to help brands optimize their SMS strategies, avoiding over-messaging while seizing key opportunities.

Blume's Rapid Growth: How Their Tech Stack Drove $1M in Sales in Three Months

Blume reached $1M in sales in three months by leveraging Shopify apps like SC Conjured Referrals, Tidio Live Chat & AI Chatbots, and Rebuy Personalization Engine.

Google Postpones Cookie Phaseout Again, Opts for 'New Experience' in Chrome Pending Regulatory Approval

Google delays the third-party cookie phaseout and plans to introduce a 'new experience' in Chrome, pending regulatory approval.

Celebrate This Week’s Fun Holidays: From Take Your Pants For A Walk Day to National Avocado Day!

Celebrate upcoming quirky holidays like Take Your Pants For A Walk Day, National Lipstick Day, and National Avocado Day.

Influencer Content: Not Just for Social Media—Maximize Your Marketing ROI by Using It Across All Channels

Influencer content isn't just for social media—use it across your website, emails, and retail stores to maximize your marketing ROI.

Scaling Rod Stewart’s Wolfie's Whisky Brand: From DTC to Global Success in 23 Countries

Learn how Wolfie’s Whisky, co-founded by Rod Stewart, rapidly scaled from DTC to global distribution in 23 countries, blending Scottish tradition with rock and roll.

Coola’s New Ombre Packaging Targets Gen Z with a Modern, Sophisticated Look

Coola's new ombre packaging design targets Gen Z with a modern, minimalist look, featuring updated fonts and reduced waste for a more sophisticated appeal.

Revenue Up 155%: How Pilothouse’s Pilot Program Transformed a Wellness Brand's Performance

A wellness brand in Pilothouse’s Pilot Program saw a 155% revenue increase through strategic ad spend and creative optimization.

CrowdStrike Outage Causes Chaos: US Airlines, Banks, and Hospitals Still Recovering

The recent CrowdStrike outage, dubbed "Blue Screen of Death Day," disrupted US airlines, banks, and hospitals, with air shipping expected to take weeks to recover.