One of the most overlooked ‘basic’ features of Google Ads is the ability to use labels at every level of the hierarchy: campaigns, ad groups, ads, and keywords.
The Pilothouse Google team says when used correctly, labels provide the ability to easily produce reports for things that need to be aggregated together.
For example, campaigns specific to a particular location or are at a designated part of the marketing funnel.
Another great use for labels, in conjunction with rules, is to pause and enable ads specific to a specific promotion or time period.
Labeling ads that are specific to a promotion with a common label allows you to enable and pause your ad set for the duration of the promotion with a couple of simple rules.
In addition, labeling any ads that were previously running with a
common label means that they too can be paused while the promotion is running and then enabled when the promotion is finished with another couple of simple rules.
If you want to add labels to your Google ads but don’t know where to start, reach out to the Pilothouse Google team! 🚀