Creative

Tip from the Pilothouse team: 70:20:10 Rule

August 7, 2021

Creative


Tip from the Pilothouse team: 70:20:10 Rule


When planning out your performance creative, you’ll want to follow the 70:20:10 rule:


✅ 70% of your creative should be iterations of winning content.


✅ 20% of your creative should be expanding on smaller scale tests that showed promise, but may not have met the mark quite yet.


✅ 10% of your creative should focus on brand new ideas. Think outside the box. Something that will really catch people’s attention.

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