Influencers & UGC

This 15 second Instagram reel by Ashley Ballard for Ray-Ban is just what you need!

July 17, 2021

This 15 second Instagram reel by Ashley Ballard for Ray-Ban is just what you need! 


Why it Works:

A UGC ad doesn’t have to be full of technical jargon, and it doesn’t need to hard-sell a product. 


Let the product do the heavy lifting. 


In this case, Ashely Ballard doesn’t talk at all, she doesn’t sell you on Ray-Bans or tell you anything about the quality of the glasses. 


Instead, she takes her Ray-Bans and shows her audience how she styles them with different outfits. 


In the captions, she mentions how Ray-Ban’s styles let her express herself and her moods – whether she’s feeling light and girly or dark and sultry. 


She is selling her audience on the brand – a brand that lets you be authentically you. Who wouldn’t want that?


Remember this when crafting UGC!

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