Dealing with multiple social media accounts under several clients can get overwhelming very quickly. One small hack you may have encountered online is a content calendar.

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These days, many platforms provide free and paid options for content calendars but being able to translate your plans directly into a social platform is a game-changer.

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Instagram is the latest platform to provide creators with scheduling tools. The announcement came from Instagram’s @creators page, letting us know that we will now be able to schedule:

• Pictures
• Carousels
• Reels

Any professional account should be able to access this feature soon. Once you draft a post, tapping the “Advanced Settings” tab will allow you to schedule a post up to 75 days in advance.

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🤔 So why start now?

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A calendar aligns you and your team with your marketing strategy's short- and long-term goals. It’s best practice to post at similar times each week, so your audience knows what to expect on any given day. If your audience knows what they are getting, you’re more likely to grow and retain those followers on each channel.

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💪 Just try it!

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On Instagram, weekly posts such as #MondayMotivations can easily be planned a month at a time. While it doesn’t need to be a Monday thing, we encourage you to set aside at least one day each month to plan out at least four posts per account you manage. Freeing up some time on Mondays can make a huge difference in your ability to create more timely content for the week after meeting with your team.

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😮 “Such vision,” they gasped

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Scheduling posts ahead of time intuitively leads to a more cohesive portfolio. Take your Instagram presence to the next level by making your entire feed a work of art! It makes for a memorable social experience with your brand and provides another creative medium for you to work with. This trend was and still is, massively popular with visual artists to show how their social presence is a single cohesive project.

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Take a look at the profile feeds for @themidnightmedia or @takearecess for some beautiful cohesive bodies of content.

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🚗 A two-way street

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If you can work with sponsors, scheduling provides the essential time needed for reviews and approvals. Your reputation relies heavily on how well you managed your previous collaborations. If sponsors have the time to approve posts and provide feedback, you can continue to build those relationships and not only improve the reputation of the brand, but yourself as a content manager.

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🧑🤝🧑 A lil’ something for everyone

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If this whole ‘scheduling’ thing is new to you, it’s a great time to start! Instagram is rolling out this feature right now, so now is the time to start planning your first batch of content for the coming month. Draft a post and scroll to the “Advanced Settings” tab to familiarize yourself with the process. If you don’t see it yet, keep your eyes open for an update.

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Marketers are social media wizards, so using Instagram's tool might make your magic a little bit easier. 🪄

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Will scheduling open up new opportunities to refine your workflow?

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Perhaps you are now more inclined to reach out for sponsored posts! Marketers are social media wizards, so let us know how using Instagram's tool might make your magic a little bit easier.