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Test hyper-local targeting in your Facebook ads

July 31, 2021

Facebook Tip


Test hyper-local targeting in your Facebook ads. 

Check out this Olipop example with “Hey, Nashville,” and “Hey, Atlanta!”        



Targeting particular cities within Facebook allows you to speak to a customer’s location, which can boost conversion rate 


It creates a personal feeling which increases the likelihood of a purchase.


NOTE: While micro-targeting is super effective, you’ll generally see less scale with these types of ads. 


Test it for your brand!


ALSO: make sure you're testing a simulated text message ad like the one above. 


It’s a scroll stopper that the Pilothouse team has seen big success with. 

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