A great headline promises that you’ll solve a problem. ✅
All headlines should include your company’s value props.
Try using the “4 Us” to create a compelling headline:
- Urgent
- Useful
- Unique
- Ultra-specific
Determine the most important “U” for your brand and make that the headline.
Fit the rest of the “Us” in your subheader or body copy.
🚀 The five types of headlines:
- Question: “Can This Professional Home Teeth-Whitening System Disrupt an Entire Industry?”
- How-to: “How to Successfully Write a Presell Page Guaranteed to Convert”
- List: “Ten Copywriting Tips That are Proven to Convert”
- Quotation: “The Task Management App Every Startup Should Use – Business Insider”
- Teaser/Curiosity: “When Fortune 500 Companies Need to Hire Copywriters, This is Where They Go”
Landing pages are CRUCIAL, so make sure you're doing everything in your power to optimize them!
