Quick Tips for Writing Landing Page Headlines That Crush Part 2

A great headline promises that you’ll solve a problem. ✅

All headlines should include your company’s value props. 

Try using the “4 Us” to create a compelling headline: 

• Urgent 
• Useful 
• Unique 
• Ultra-specific 

Determine the most important “U” for your brand and make that the headline. 

Fit the rest of the “Us” in your subheader or body copy. 

🚀 The five types of headlines: 

1. Question: “Can This Professional Home Teeth-Whitening System Disrupt an Entire Industry?”

2. How-to: “How to Successfully Write a Presell Page Guaranteed to Convert” 

3. List: “Ten Copywriting Tips That are Proven to Convert” 

4. Quotation: “The Task Management App Every Startup Should Use – Business Insider”

5. Teaser/Curiosity: “When Fortune 500 Companies Need to Hire Copywriters, This is Where They Go”

Landing pages are CRUCIAL, so make sure you're doing everything in your power to optimize them!