Here’s a quick QA tidbit from Logan, Pilothouse’s Content Quality Manager:
I know you’ve been holding your breath for my text tip, so here it is:
NUMBER RANGES 💘
Exciting? Don’t answer that.
- When you’re typing two numbers that represent a range, the numbers should be separated by an en dash (–) with no spaces on either side.
- The numbers should always be represented as numerals (not typed out with letters).
- If the numbers are units of some kind (pounds, percentages, multipliers, dollars, etc.) then the unit symbol is only needed on the last number. This is also true when you type a series of numbers separated by commas.
If you want examples, okay, but I’ll give it to you straight:
- 60–80% of typed number ranges are erroneous.
- I edit a number range 5, 10, 15, or maybe even 20–30x per day.
Ranges aren’t necessarily common in ad creatives, but I see a lot of funky ranges in ad copy, landing pages, newsletters, or just communications out in the wild. It’s not like everyone would notice a bad range – but if you want to look like a real pro, getting the details right is paramount!
Stay tuned for more dispatches from the QA desk.