Creative

Marketing is never the same from one year to the next.

September 14, 2022

Marketing is never the same from one year to the next. Customers’ needs and wants change, and your advertising angles and brand voice should reflect that!

Matt Kerbel, director of Strategic Brand Planning at Turo, took to LinkedIn to share Monopoly’s new campaign. 🎲

It’s rooted in realness and showcases what most families go through while playing. Let’s be honest, we all know someone that’s flipped the board after losing all their money. 🥲

✨ The takeaways:

  • Relating to your audience on an emotional level is a great angle to test! In this case, it brings feelings of nostalgia and is a great story-sharing prompt.
  • New creative angles stand out amongst the crowd and are memorable.

What new angles have you been testing for your brand? Reply to this email and let us know!

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