Marketing is never the same from one year to the next. Customers’ needs and wants change, and your advertising angles and brand voice should reflect that!

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Matt Kerbel, director of Strategic Brand Planning at Turo, took to LinkedIn to share Monopoly’s new campaign. 🎲

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It’s rooted in realness and showcases what most families go through while playing. Let’s be honest, we all know someone that’s flipped the board after losing all their money. 🥲

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✨ The takeaways:

• Relating to your audience on an emotional level is a great angle to test! In this case, it brings feelings of nostalgia and is a great story-sharing prompt.
• New creative angles stand out amongst the crowd and are memorable.

What new angles have you been testing for your brand? Reply to this email and let us know!