What to expect when you’re expecting...
On Tuesday, Apple confirmed that it will make iOS 14.5 available to all iOS users next week, and apps will be required to obtain permission to data-track users across apps and websites owned by third parties.
On Wednesday, Facebook announced that on the week of April 26th, they will roll out their new advertiser experiences and measurement protocols. Expect to see changes to business and advertising tools, campaign set up, targeting, delivery, measurement, and reporting.
Head here for Facebook’s guide on what to expect, and how best to prepare.