Are You Testing? Watch this GIF to see how easy it is to test with Google Optimize
A recent survey conducted by HubSpot determined that only 17% of marketers are actively testing their landing pages to optimize conversion rates.
So if you find yourself in the 83%, here’s a GIF to inspire you by showing you how (and how EASY) it is to test for free using Google Optimize:
In his guide to A/B Testing, Julian Shapiro suggests having a test running at all times (otherwise, we’re wasting valuable insights from precious traffic).
He also says, “A/B's aren't a luxury for marketers with spare time; they’re the lifeblood of growth hacking. They're the only way to scientifically improve conversion.”
So go test!
BTW, feeling lazy or want someone else to do this for you? Share this section with a dev.