Facebook Custom Reporting
Ready, set, PIVOT!
Back in June 2020 Facebook removed the standard breakdown options to filter creative.
A similar version is BACK but this time in custom reports.
It includes a parameter to pull performance data based on the creative asset used.This means no more sorting only by audience, gender, country, device, etc.
You’ll get better insights into your creative performance and an opportunity to improve your creative department.
Check it out. 👇