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Evergreen promotion going stale on Facebook?

June 23, 2021

Facebook


Evergreen promotion going stale on Facebook? 

Change up your promo code to keep things fresh and to add a sense of urgency. 

Consumers know that codes like WELCOME10 will likely be there again if they leave the page. 

That gives consumers a window of opportunity to reconsider, and that’s a bad thing. 

If you change your code to something more specific like SummerSale10, consumers think that the sale is only on for a limited time.


Make sure your code adds a sense of urgency!

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