Evergreen promotion going stale on Facebook?
Change up your promo code to keep things fresh and to add a sense of urgency.
Consumers know that codes like WELCOME10 will likely be there again if they leave the page.
That gives consumers a window of opportunity to reconsider, and that’s a bad thing.
If you change your code to something more specific like SummerSale10, consumers think that the sale is only on for a limited time.
Make sure your code adds a sense of urgency!