Emails & SMS

Email Navigation

September 4, 2021

Email Navigation

Menu bars are a simple but great element to up your email game. 


Checkout this example from Native: 👇


The Pilothouse email team utilizes menus to understand where customers are clicking. Once you know what they’re shopping for, segment them! 


Then use your segmenting to trigger a flow that follows up with the product they showed interest in. 👀


If you’ve only got ONE product, you can still utilize this. 


Use your menu to ask shoppers:  

  • What occasion they’re shopping for (holiday, birthday, anniversary, just for fun).
  • Who they’re shopping for (partner, co-worker, friend).
  • The scent/color/flavor they’re looking for. 

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