Hey you, yes you! We’re letting you in on a little secret…
Take your top product SKUs and stick them on a black background, one batch with copy and one batch without copy.
Get them into your Meta account a month before Black Friday/Cyber Monday (BFCM)!
Why a month before?
1️⃣ Meta has time to learn
2️⃣ The creatives have time to build momentum and social proof
3️⃣ YOU get stronger returns on BFCM week 🦾
The Pilothouse Meta team has tested and generally finds that the plain image, yes, the one with no copy, is the top performer.
No copy and a clean background equal a low cost-per-click which, in turn, means more budget to scale and more revenue for your brand. 😎
Yes, it can be as simple as that. Check this out: 👇
No copy, black background:
- Cost-per-click: $2.58
- Return on ad spend: 2.89
With copy, black background:
- Cost-per-click: $4.23
- Return on ad spend: 1.69
Steal this strategy from the Pilothouse Meta team, and let us know how black backgrounds work for your top product SKUs.