The most significant sales months in the year are right around the corner.

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How are your landing pages looking? 🤔

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Now’s the perfect time to ramp up your landing page testing to nail down a winner ahead of Q4. Here’s a few ideas for you to run. 

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1️⃣ Split test your images

Use a combination of lifestyle, user-generated content, behind-the-scenes, and product photography. 

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Each style will cater to a particular demographic, and finding the option that best resonates with your audience ahead of Q4 will set your brand up for high engagement rates. 

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2️⃣ Split test your headlines 

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Use high-performing copy from Meta ads, winning angles, unique selling points, and benefits about your product. 

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Stop the scroll with an eye-catching headline to drive those click-through rates to the stratosphere! 🚀

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3️⃣ Split test the length of your landing page 

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Look at your top-performing content. If your top page is a long-form landing page, try trimming it down to flyer size and test against the original winner.

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4️⃣ Leverage a contrast test 

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Explore two or three different presell page structures. Take elements from your top landing page, such as images and headlines, to give contrast pages the best chance at performing similarly!

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5️⃣ Use the presell vs. product display page (PDP) test 

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The Pilothouse Meta team runs tests consistently to measure the performance of presell pages and make incremental content refinements over time based on your data. 

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They use a proprietary platform called Warpdrive to split test landing pages and often find that presell pages outperform PDPs. 

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Here are the results from a recent test with a client in the DTC space: 

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👀 Presell: 

• Earnings per click: $2.10
• Conversion rate: 4.37%

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💻 PDP: 

• Earnings per click: $1.88
• Conversion rate: 3.95%

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And the presell takes the lead. 👏 

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Start testing today to level up your post-click game. Not sure exactly where to start? Reach out to the Pilothouse Meta team today and explore your options.