DTC 367: New AI Copy Tool

Looking to generate some new copy but feel like your creative well has run dry? 👀

We’ve all been there, plugging random prompts into ChatGPT to get the perfect angle only for it to be, well… lackluster. 

The Pilothouse Meta team has been experimenting with PostGenius.

Here’s how it works:

1️⃣ Create a document with the unique selling points (USP) of the product you want copy for

2️⃣ Select the vibe you want the final result to be written in

3️⃣ Select your format as ‘Post

4️⃣ Choose whether you want emojis and hashtags included

5️⃣ Plug in the link to your product detail page (PDP) in the ‘Match the style of this external site’ field

6️⃣ Choose the social platform you want results for

If you get a result from the tool you love, or at least one that fits the general direction you’re going in, plug it into ChatGPT and use the prompt, ‘Please give me five more versions of this copy’, or, switch which USP’s are included!

Become one with the AI tools and streamline your copy creation! Thanks to the Pilothouse team for the tip. 🙌

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