🚰 Worse than a leaky faucet

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Leaky marketing funnels seriously impact your customer retention and revenue. 

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Funnel leaks occur when customers don’t complete their consumer journey and drop off your brand at any point from the moment they view an ad to the post-purchase experience.

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We don’t know any plumber who can fix these leaks for you, so it’s time to take action. 😉 Let's dive into the strategies and indicators to spot these leaks and fix them with finesse.

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🤗 The landing zone

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Your landing page from an ad is the red carpet for your product. 🎇

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Potential customers who approach your brand should get all the information and tools they need to complete their purchase in just a few clicks.

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If you see a high bounce rate or suspicious-looking heat maps on your landing page, shake things up and experiment with different page layouts to entice a purchase. 

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You could even switch up some navigational menu items on your website or landing page to give your consumers a better sense of control over their experience.

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🛒 To add or not to add…to cart!

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Are you finding potential customers dropping off at the ‘add-to-cart’ stage or during checkout? 

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Your checkout process might be too complicated or expensive. 🤷

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❌ Do guests need to make an account before purchasing? 

❌ Are unexpected costs lurking in the shadows of your checkout? 

💡Are there shipping discounts that could sway a potential customer? 

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Being transparent about your pricing model and leveraging bundled product discounts can address these pain points to keep customers coming back for more.

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🏇 From the horse’s mouth

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Tap into the power of user feedback and surveys! Direct feedback from your customers is a treasure trove of insights. 

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Embed surveys in your emails, request reviews from existing customers about their purchase experience, and have conversations with your customer support team to gather valuable information about their interactions. 

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Recurring complaints or concerns hold the secrets to spotting detrimental funnel leaks. 😲

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🚶VIPs

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Email and newsletter subscribers can be very vocal regarding the frequency and quality of your communication. 📧

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Try segmenting your subscriber base to test fresh vocabulary or tone of voice if your subscribers have gone radio silent and aren’t providing the feedback you need. 

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A new outlook on communication might just be what your brand needs to hook new customers in and re-engage existing ones.

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🧠 Knowledge is half the battle

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Patch your leaky funnel by optimizing your customer’s journey. Only then will you be able to watch your acquisition and conversions soar. ✈️ 

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There’s no better time than the present to craft a flawless funnel for consumers who crave a delightful and fulfilling purchasing experience.

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Have you noticed any leaks in your funnel? What actions can you take to address them? Let us know in a reply!