TikTok

Don't Shy Away from Scaling Aggressively

June 13, 2022

There’s a time and place for being reserved… but staying within TikTok’s 20% suggested bumps to not agitate the learning phase isn’t the only way to amplify your ads.

Sometimes, the Pilothouse TikTok team chooses to scale aggressively (and it works!)

TikTok manages aggressive scale both horizontally and vertically. With only a small deviation on performance.

Here’s an example: 👇

The team saw good performance in late February and spent around 2.5K at a 1.40 return on ad spend (ROAS) on the platform. Three days later, they spent 12K and had a ROAS of 1.17.

The team saw incremental growth off platform to further encourage putting spend behind the ad! They eventually peaked at 21K in ad spend while remaining a positive return on investment.

If you’re not sure if aggressive scaling is for you, here’s some quick tips to help you out!

1️⃣ Check the signs

Before you start scaling aggressively, look for positive signs that you’re choosing the right creative.

  • Is your click-through-rate healthy? 📈
  • Are you above your ROAS goal during your reserved scaling stage? 🤑

If you’re seeing positive signs, try bumping your budgets!

2️⃣ Make a duplicate

If you’re hesitant about breaking learnings, consider doing an exact duplicate of your winning campaign! Launch your duplicate campaign at 3-10X spend compared to your last campaign.

This is an easy way to compare how your slow scale and aggressive scale campaigns measure up.

Looking to scale on TikTok but don’t know where to start? Reach out to the Pilothouse TikTok  team. 🚀

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