Q4 Strategy

Amazon and Google Q4

November 15, 2021

We’re back with more Q4 tips from the Pilothouse team. This time we’re covering Google and Amazon


🚀 First up Google:


Tip 1: Get ahead on cleaning your product feeds. Check titles and descriptions for relevant keywords


Tip 2: Make sure your product feed has been approved to display reviews. This helps differentiate you from competition.


Tip 3: Start cold prospecting NOW on YouTube. Get people familiar with your brand at low costs and then target them later with branded search.


Tip 4: Make sure you’ve segmented Facebook and other paid sources to boost bids on generic search and similar observation audiences.


Tip 5: Display retargeting feeds MUST be accompanied by scroll stopping creative. Investing in great creative is vital.


🔥 Amazon Q4 Tips:


Tip 1: If you’re a gifting product, ensure you’re indexed for the relevant gifting key words. For example, "gifts for men."


Tip 2: Create a backup plan for switching to FBM (fulfillment by merchant) at a moment's notice if you stock out of top-selling SKUs.


Tip 3: Get your inventory sorted and max out inventory in FBA (fulfillment by Amazon).


Tip 4: Know your numbers. Profiting at ten sales is better than a thousand and losing money because you over discounted and over spent.


Tip 5: Ensure your campaigns aren't budget capped, give them room to scale up on days of higher search volume.


More killer tips from the Pilothouse team coming next week!

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