Gift

A Guide To Gifting Creative

November 14, 2022

*In the tune of Deck The Halls* – ‘Tis the season to be gifting, Fa-la-la-la-la, la-la-la-la. 🎅 If you haven’t started adjusting your content to reflect the season, now’s the time!

Black Friday, Cyber Monday, and Christmas are right around the corner, so it’s time to get planning.

One of the biggest angles to lean into this season? Gift giving! 🎁

The Pilothouse creative team loves the gifting angle, as it’s incredibly prominent for the last few months of Q4. Whether you’re buying something for yourself, a friend, or a loved one, gifts are on the mind.

Don’t forget, with gifting angles, you can iterate on top-performing ads from the holiday season and replicate them on other holidays throughout the year. Win-win if you ask us. 😉

Use this gifting season to find which ad styles within the angle work best for your brand. Your current and future self will be thanking you!

Each gifting angle you target should help dictate the copy and type of content you use. Try out these gifting angles if they apply to your brand:

🥰 Gifting to significant others

Gifting for your significant others can be a daunting task. Often, people find themselves wondering if their partner will actually like the gift and second-guessing their shopping decisions.

Tell shoppers upfront that your product checks all the points on their wishlist to make clicking ‘buy now’ an easy choice.

Copy suggestions:

  • “Imagine their reaction”
  • “The perfect gift”

🏠 Shopping for family

Shopping for family (specifically Dads) is no easy feat. Here are some copy ideas you can steal to use as a banner over a plain image, as ad copy, or as a clever application within your image:

  • “Gifting to that impossible person to shop for”
  • “The gift they never knew would be so much fun”

🤲 The experience of opening your product or receiving the gift

This is the time to bust out those point-of-view (POV) shots and get crafty!

If your product isn’t a perfect fit as a standalone gift, try one of these:

  • “The ultimate items to add to a gift basket”  
  • “The perfect unique gift that goes way past chocolates and coffee”

The goal here is to get people intrigued enough to click through. Send your customers to a page that outlines how people have used your product in this gifting scenario and showcase how fabulous of an addition your gift is.

📰 Make an article post that calls out your product

If you choose to make an article specifically about your product, make sure the post-click experience shows social proof and how much love your product gets.

Check out this example from Big Blanket – They do a fabulous job at highlighting their customer's love on this landing page from an ad creative.

Like the Pilothouse creative team always says, “It's important you try a mix of polished and scrappy content.” They each work differently within your funnel, and you’ll never know the potential of your top performers if you don’t give both a go!

Remember, scrappy doesn't have to look bad, it just has to feel more authentic and less produced.

What gifting angles would you add to the list? Reply to this email and let us know! 🎁

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