CRO

3 Simple Rules To Apply To Your Campaigns Right Now

September 9, 2020

3 Simple Rules To Apply To Your Campaigns Right Now


Charley T gives 3 simple rules that will help your save money on bad days, and push spend on good days:


Rule #1: Increase start of day budget by 20%

If your campaign budget is $100, set a rule to increase it by $20.00 at the beginning of the day.


Rule #2: Stop delivery at 75% of spend if not at target performance

For example, if your target CPA is $20, and at 75% of spend ($75) you have a $25 CPA, delivery will be turned off.


Rule #3: Increase spend by “Target CPA x Sales” if over current budget

This ensures that if you’ve exhausted your budget while performance is going well, the rule will increase budgets to accommodate more profits.


Charley also recommends putting a rule in place to reset auto-scaled budgets at midnight.

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