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Learn how to manage and create digital campaigns on Meta and Instagram for your clients or your own business with the Meta Marketing System That Drove over $50 Million in Value for Pilothouse's Clients in the Last 6 Months.
Around 14 hours of video lessons and practical assignments
You can choose to work on your own or have a Pilothouse mentor to guide you through your practical assignments to create a portfolio that will land you a new job or boost your own business.
You will create professional Facebook (Meta) and Instagram campaigns end-to-end with your own research on competitors, customers and important metrics for different industries. Develop your main copywriting angles and design the creatives needed to set up your campaigns while developing your funnel, bidding style and influencer strategies.
Scale School is the distilled knowledge and wisdom of over 120 Facebook and Instagram advertising experts – not one guru who makes their money selling courses… Our own posse of badass marketers spend their days slugging it out in the trenches… tirelessly testing, iterating, scaling and learning from each win or loss.A dedicated team with the insider knowledge, drive, and passion it takes to generate record-breaking profits…
Get started with the basics of digital marketing, set up your account from scratch and create your first campaigns through research, data analysis and metrics definition for different industries. Build your portfolio to land a new job or grow your client’s or own marketing strategies with Pilothouse’s proven method applied from scratch.
Increase your growth abilities by combining your existing marketing skills with Pilothouse’s Facebook and Instagram ads campaign strategies through copywriting based on research and industry-based angles.
Boost your clients’ business or your own with straightforward growth strategies that will allow you to start from the beginning and go all the way to planning and executing your ads strategy with your own creative designs.
Get started with ads and event manager by setting up your pixels and conversion API to track your potential customers behaviors and preferences and segment them appropriately.
Use research tools to create industry-specific personas and competitor analysis to base your strategy on.
Use research tools to create industry-specific personas and competitor analysis to base your strategy on.
Use research tools to create industry-specific personas and competitor analysis to base your strategy on.
Use research tools to create industry-specific personas and competitor analysis to base your strategy on.
Use research tools to create industry-specific personas and competitor analysis to base your strategy on.
“...this course kicks so much ass.”
Elliot Roazen, Head of Growth at the Uncovery, Unilever
Assignment: Setup your account with Pixels, Conversion API, Ads account and all the setup needed to start the course.
Assignment: Introduce your business to the community, present a map of competitors, potential customers and their journey, metrics to watch and why and your Pixel Strategy.
Assignment: Create at least 3 creatives using the concepts from this module and backed up by your strategy
Assignment: Document your top 5 Angles, test at least 2 copy products in real platforms or with close friends (more to be defined)
Assignment: Choose the best bidding type, horizontal Scale, funnel test and influencer whistle strategies for the projects you chose for this course and justify your choice.
Assignment: Describe a good agency/independent marketers hiring instructions along with expectations and culture definitions for both internal and/or external stakeholders of your projects
Assignment: Describe your own strategy to "Copy and paste" the strategies presented in the course for your own projects and make them change-proof or at least work around the new iOS changes.
These strategies have tens of millions of dollars in ad spend backing them up… Strategies we’ve perfected over many years.
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